Beauty that has roots.
Evargana is more than a cosmetic brand. It is a homage to Moroccan natural medicine, to the women who keep it alive – and to a new way of taking care of oneself daily.
"Beauty that tells a story – a story that deserves to be heard."
How Evargana came to be.
It all began with a trip to Morocco and a simple question: Why is what women there have used for their skin for generations so good – and why does hardly anyone in Europe know about it?
"I didn't just want to sell products. I wanted to tell a story – the story of argan oil, rose water, ghassoul clay."
From this conviction, Evargana was born: a shop that brings Moroccan natural cosmetics in their purest form to the DACH market – fairly traded, scientifically sound, tangible in every jar.
Our five promises.
Values that we don't write down to look good – but because we live them every day.
No parabens, no silicones, no mineral oils. Only what really works – and what nature gives us.
Every cooperative we work with is paid fairly. Beauty should not come at the expense of others.
Tradition meets science. All formulas are dermatologically tested – because trust needs to be proven.
From recycled glass bottles to compostable shipping boxes – we think in cycles, not trends.
Evargana is not just care – it is a ritual. A moment of calm in a busy everyday life. For you.
Morocco is our inspiration, the home of our ingredients – and our promise of authenticity.
Why we chose these colors.
Our color palette is the visual echo of our values. Each color tells a story – from the nature of Morocco, for the people who love our products.
The pattern language of Evargana.
Our packaging tells the same story as our products. Every element is inspired by Moroccan craftsmanship – from Zellige mosaics to Berber rug motifs.
The iconic pattern of Moroccan craftsmanship. Diamond rhombus shapes in endless repetition – symbolic of strength and connection.
Outer carton · Gift box · Website headerAbstracted from the six-petaled argan leaf. Organic, vibrant, natural – a symbol of growth and origin.
Bottle labels · Tissue paper · StampsInspired by hand-woven Berber rugs from the Atlas. The fine lines stand for durability and craftsmanship.
Inside of boxes · Shipping bagsA classic decorative frame with corner ornaments – gives labels and cards the elegance of historical apothecary bottles.
Labels · Business cards · LetterheadA subtle grid of evenly distributed dots – modern, scientific, precise. For the analytical side of Evargana.
Info leaflets · Ingredients page · Business papersOur entire palette in a single element. Used as a dividing line or decorative signature on all materials.
Shipping carton edge · Newsletter · PresentationsTrust that is confirmed.
We don't just say our products are good – we have it confirmed. Independent organizations examine our formulas, production conditions, and supply chain.
Our main products are tested according to European standards for natural and organic cosmetics. No animal ingredients, no animal testing, no compromises.
Certified 2026Our products are cruelty-free – from Morocco to the final product. The active ingredients have been used by women for over 1,000 years.
Used by women for 1000 yearsWe ship with DHL GoGreen and pay for the CO₂ compensation tariff – so your package arrives as environmentally friendly as possible.
DHL Partner since 2024All our paper and cardboard materials participate in a take-back system for packaging disposal and recycling. We package with as little plastic as possible.
Packaging LicensingFounding. Decision for the certification of core products.
GO GREEN and The Green Dot – participation started.
Fair sourcing and supplier documentation completed.
Dermatological tests of all core products successfully passed.
CPNP certification for the Hammam line. First DACH brand with this seal for Moroccan care products.
Next goal: Further certifications and launch of new products.
"We believe that true beauty doesn't need ingredients you can't pronounce. That care doesn't have to be expensive to be effective. And that an Aker Fassi jar can tell more than a thousand advertising promises."— Evargana, founded with heart in Germany, rooted in Morocco
